VENUE
Accor Stadium
Accor Stadium, known non-commercially as Stadium Australia, is a 82,500-capacity stadium located at Sydney Olympic Park in the west of Sydney, Australia. Built to be the centrepiece of the Sydney 2000 Olympic Games, it now serves primarily as a rectangular sports and entertainment venue. No other outdoor stadium used for the Olympics had been bigger than Stadium Australia at the time of the games, with its 110,000 seating capacity.
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Feel the connection
2025 Season
Music is all about connection – and it is the connection between the Sydney Symphony Orchestra and the audience that makes a performance unforgettable. In 2025, feel the connection with the world's leading artists, including pianists Lang Lang and Daniil Trifonov and Chief Conductor…
The Myth - Shows Sell Themselves
Marketing Essentials
They don't. No show sells itself! Some shows can benefit from a pre-existing, well-known "story" in the hearts and minds of your potential audience. If this is the case, and you can substantiate it, then your story-crafting just got a lot easier. But you still have to push that…
