Events in Haymarket
Haymarket
Apr '26
The Lion King
Capitol Theatre
2026
The Lion King returns to the Capitol Theatre!
★ A HIT ★
On until November '25
The Book of Morman
Capitol Theatre
The Best Musical of this Century
Book, music and lyrics by Trey Parker, Robert Lopez, and Matt Stone.
Directed by Casey Nicholaw and Parker
Choreographed by Nicholaw.
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
